News | Vilmor Software: a refreshing start to a new business
Business in today's climate can be pretty tough. Success comes from developing the right USP to positively differentiate your business from your competitors. It is about being the biggest and ‘fittest’ (in the Darwinian sense) - not an easy task for any business!
That's one reason why an effective and cohesive brand identity is so important. An effective brand identity is one essential piece of the jigsaw in building a recognisable and strong brand.
Enter greensplash, Cheshire-based award winning design and communication agency. Since 2001, greensplash has been designing logos and creating brand identities for a diverse range of organisations from blue-chip multinationals to those operating in the public sector.
To celebrate the office move to expanded HQ premises, greensplash held a special competition to offer one business the opportunity to win a free design service for the development of a corporate identity and corporate stationery.
The lucky winner of the competition was Vilmor Software, Warrington-based software specialists. A new-start company, Vilmor Software was looking to launch a web-based booking system in 2007 aimed at SMEs, such as hairdressers and tanning salons. With the help of greensplash's design and marketing expertise, Vilmor Software has been offered a good start in business life!
The new logo encompasses a stylised 'DNA structure' representing the building blocks of a system. The final design was selected as it was dynamic in feel, clean and crisp.
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